Let’s face it: Economics make it difficult to count on the success of any event, so why not get the best promotion, the best marketing and the best advertising for the money. That’s where Rodeo Media Relations comes in. The best advertising is free advertising, and there are plenty of avenues to reach mass audiences without breaking the bank.
With decades of newsroom experience, Ted Harbin knows what it takes to not only reach the people, but also the editors and directors who decide on what to present to the readers, viewers and listeners. Great events — and news releases about great events — still won’t reach the people if the information doesn’t clear that first hurdle.
And while the newspaper industry has struggled with the economic downturn, there is still a hunger for quality stories. That’s where Ted Harbin and Rodeo Media Relations steps in. With the innovative, feature-like presentation of promotional news, the information reaches the right people.
When newspapers and their dwindling staffs are struggling with the economic times and covering all that needs to be covered, having Ted Harbin and Rodeo Media Relations on your side can help your event become FRONT PAGE NEWS. If he can’t entice the media’s coverage, he can present media outlets with quality information they can use. And the journalistic quality Ted Harbin presents makes it an easy decision for editors and news directors.
But that’s just one of many outlets that are put into use to help promote events, individuals and associations. A crafty designer, Ted Harbin’s skills are put to use producing top-quality print advertisements that help draw people into the information presented. With his all-around media experience, he’s able to produce standout advertising copy that can be used on the radio or built into provocative television spots.
And while the focus of the business is the sport of rodeo, the concept used by Rodeo Media Relations can be put to use for any purpose. That has been proven at the Ram National Circuit Finals Rodeo, Guymon (Okla.) Pioneer Days Rodeo, Dodge City (Kan.) Roundup Rodeo, Lea County (N.M.) Fair and Rodeo, American Royal in Kansas City, Waller County (Texas) Fair and Rodeo, Prairie Circuit Finals Rodeo and the Clem McSpadden National Finals Steer Roping, just to name a few.
“Not only do I see a need for expanded media coverage of rodeo and bull riding, I believe Ted Harbin is the person who can make sure it happens. … I know the passion he has brought to covering rodeo and bull riding. He is professional, experienced and understands our game. That’s very important.”
Championship Bull Riders